Hello, I’m Aretha. I’m a UX/UI designer and digital marketer with a background in fashion design, where I first learned that great design always comes back to how it makes people feel. That foundation shaped the way I approach every project, with empathy, intention, and a eye for detail. Welcome to my portfolio!
Web & App Designs
Connect2Grow
Guided Growth Through Mentorship
In a fast-paced three-week design sprint, our team partnered with BRIDGEGOOD, a non-profit organization, to ideate and build an app centered around real user needs. Close collaboration with their Executive Director and Program Manager kept our work grounded in their mission from start to finish, advancing their core purpose of making design equity a reality for all.
DiscoverU Health
DiscoverU Health is a modern concierge care digital service offering integrative, preventative care through affordable and transparent plans for individuals, families, and businesses.
My journey with this startup began as a Graphic Design Intern, where I built a thorough understanding of the brand’s identity, voice, and user pain points. When I transitioned to the UX team, that insider knowledge became a bridge between data, stakeholder insights, and design decisions, helping the team deliver a final website experience that communicated the core service clearly, intuitively, and with the user always at the center.
Maria Kotze Gardens
Capturing two decades of creative expertise and a personality as vibrant as the landscapes she designs is no small task. This website revamp for award-winning landscape artist and technologist Maria Kotze was built to do exactly that, balancing warmth and professionalism to create an intuitive journey that resonates with both her audience and her clients.
Digital Billboard Design
Custom Digital Billboards created for San Jose City College’s Marketing Department
Software: Adobe AfterEffects, Illustrator and Photoshop
Logo Redesign
I redesigned the logo for Perceptum, a business coaching company. This redesign was centered around their core mission: valuing the creative spirit and fostering the development potential of their workforce talent within organizations.
The new logo visually represents these values, aiming to resonate with businesses that prioritize creativity and human development.
Logo design for DUONEXA Web Agency, capturing the essence of duality, unity, and modernity. This visual identity reflects the agency’s commitment to cutting-edge technology, forward-thinking innovation, and a dynamic future.
Fashion Portfolio
