Hello, I’m Aretha. I’m a UX/UI designer and digital marketer with a background in fashion design, where I first learned that great design always comes back to how it makes people feel. That foundation shaped the way I approach every project, with empathy, intention, and a eye for detail. Welcome to my portfolio!
Web & App Designs
Connect2Grow
Guided Growth Through Mentorship
In a fast-paced three-week design sprint, our team partnered with BRIDGEGOOD, a non-profit organization, to ideate and build an app centered around real user needs. Close collaboration with their Executive Director and Program Manager kept our work grounded in their mission from start to finish, advancing their core purpose of making design equity a reality for all.
DiscoverU Health
DiscoverU Health is a modern concierge care digital service offering integrative preventative care through affordable, transparent customizable plans for individuals, families, employers, small businesses.
Starting as a Graphic Design Intern, I gained deep insight into the brand’s identity, voice, user pain points, and data analytics. Transitioning to the UX team, I used this knowledge to support my teammates in interpreting data and stakeholder insights, ensuring the final website experience clearly conveyed the core service through an intuitive, user-friendly design.
Maria Kotze Gardens
Award Winning Landscape Artist And Technologist.
A dynamic website revamp highlighting a landscape artist’s two-decade career journey and vibrant persona.
Seamlessly designed to resonate with both her audience and clientele, ensuring an intuitive and engaging user journey.
Digital Billboard Design
Custom Digital Billboards created for San Jose City College’s Marketing Department
Software: Adobe AfterEffects, Illustrator and Photoshop
Logo Redesign
I redesigned the logo for Perceptum, a business coaching company. This redesign was centered around their core mission: valuing the creative spirit and fostering the development potential of their workforce talent within organizations.
The new logo visually represents these values, aiming to resonate with businesses that prioritize creativity and human development.
Logo design for DUONEXA Web Agency, capturing the essence of duality, unity, and modernity. This visual identity reflects the agency’s commitment to cutting-edge technology, forward-thinking innovation, and a dynamic future.
Fashion Portfolio
