Product Overview
DiscoverU Health is a modern concierge care digital service offering integrative preventative care through affordable, transparent customizable plans for individuals, families, employers, small businesses.
Overview
User Personas
Based on our competitor analysis research and a deep understanding of DiscoverU Health’s brand and service offering, we developed four primary personas that represent our core target audiences and their distinct healthcare needs.
Heidi
A retired educator on Medicaid who values personalized, coordinated care that simplifies complex systems, supports chronic condition management, and helps her maintain independence and quality of life.
Mark
A busy, self-employed father seeking affordable, transparent supplemental care that fills gaps in his family’s existing insurance while offering convenient access to primary, urgent, and mental health services.
Sydney
An independent freelancer looking for clear, budget-friendly health coverage tailored to self-employed professionals, with simple guidance and strong mental health and preventive care support.
Alex
A small business owner dedicated to offering his low-wage workforce affordable, accessible healthcare benefits that support preventive care, improve employee well-being, and reduce absenteeism. Without the cost or complexity of traditional insurance.
Previous Websites
The legacy websites for DiscoverU Health(Under65) and DiscoverU Cares(Over 65+) are shown on the left; comparatively, the current website is displayed on the right.
Low - Mid Fidelity Wireframes
Since numerous pages were designed and refined throughout this project, I’ve highlighted a selection of low, mid, and high-fidelity wireframes to demonstrate the design process and how the solution evolved over the course of the design sprint.
Page Sections
Primary Care
Virtual Care
Home Page
Employers
Adults 65+
High Fidelity Wireframes
Various iterations
Primary Care V1
Primary Care V2
Home Page
Weight Management
Virtual Care V1
Virtual Care V2
High Fidelity Wireframes
Final Version
Concierge Care
Weight Management
Membership Page
Men’s Health
Women’s Health
Chronic Care
Core Features
A central feature of the website is the Welcome Kit and Membership sign-up portal, which serves as the primary entry point for new members.
Next Steps
- Conduct usability testing, including the use of heatmapping software, to identify user behavior patterns and areas for improvement.
- Further clarify the value proposition and simplify site navigation.
- Strengthen trust signals and create clearer pathways for key audiences (more in – depth testimonials and identity on social media)
- Improve accessibility through better color contrast, keyboard navigation, descriptive alt text, and plain-language content.
- Ensure the experience is inclusive for older adults and users with disabilities.
- Enhance pricing transparency and streamline the conversion flow.
- Optimize mobile usability to better support healthcare decision-making.