I'm a Growth Marketer and UX/UI Designer from Cape Town, South Africa, and the kind of all-rounder small teams rely on. I like seeing the whole picture, so I move easily between research, design, content, websites and data, and I make sure they work together instead of in pieces.

A lot of how I think comes from where I started. Fashion design trained me to follow something from the first sketch to the finished piece. Years of working with children showed me that people learn best when things are clear, patient and made with them in mind, and customer service taught me to listen before I suggest anything. UX gave all of that a process: understand people first, test what I assume, then design.

I work AI-native and I'm curious by nature, so I'm always exploring what new tools can do. I use AI to research, build and automate faster, while the judgment calls and the final check stay with me.

In a team, I'm often the one who notices what's missing and steps in, whether that's organizing a sprint, explaining a design to a stakeholder or turning the numbers into a clear next step.

Outside work, you'll find me discovering new local trails or sewing fun projects and handmade gifts.