Hello , I’m Aretha.
Welcome to my UX design portfolio! Driven by innovation and empathy , I approach every project with a growth mindset, embracing challenges as opportunities for learning and development. With a passion for simplicity and human-centered design, I strive to create inclusive experiences that celebrate diversity.
Web & App Designs
Connect2Grow
Guided Growth Through Mentorship
BRIDEGOOD a non-profit organization engaged our team to ideate and craft an app addressing user needs and concerns in a swift three-week design sprint. Working hand-in-hand with BRIDGEGOOD’s Executive Director and Program Manager from start to finish, ensuring our solution aligned with their vision and objectives.
Maria Kotze Gardens
Award Winning Landscape Artist And Technologist.
A dynamic website revamp highlighting a landscape artist’s two-decade career journey and vibrant persona.
Seamlessly designed to resonate with both her audience and clientele, ensuring an intuitive and engaging user journey.
Motion Graphics & Graphic Design
Digital Billboards
Custom Digital Billboards created for San Jose City College’s Marketing Department
Software: Adobe AfterEffects, Illustrator and Photoshop
Logo Redesign
I redesigned the logo for Perceptum, a business coaching company. This redesign was centered around their core mission: valuing the creative spirit and fostering the development potential of their workforce talent within organizations.
The new logo visually represents these values, aiming to resonate with businesses that prioritize creativity and human development.
Logo design for DUONEXA Web Agency, capturing the essence of duality, unity, and modernity. This visual identity reflects the agency’s commitment to cutting-edge technology, forward-thinking innovation, and a dynamic future.